Over the past decade, we’ve watched how the Christmas holidays have changed thanks to the popularity of the Internet and have seen cyberspace do some wonderful things to make Christmas come alive for kids of all ages in some pretty exciting ways. Now, companies are figuring out other ways to use the this far-reaching communication tactic in other unique ways.
• One SEO firm PeoplePond (www.peoplepond.com) is rallying fellow SEO and social media professionals to help increase the visibility of Santa Clause’s PeoplePond web profile in order to drive charitable giving for a group of selected charities. These include Toys for Tots, Angel Trees, Salvation Army, Trees for Troops, Make-A-Wish Foundation and American Lung Association’s Christmas Seals program. Those professionals who help give Old St. Nick a web hits boost receive a free one-year subscription to the SEO-driven, fee-based web profile site. To learn more, go to the SEO Santa 2009 homepage. (http://www.peoplepond.com/seosanta2009.php)
• The Gap has returned to form with a throwback to its popular song and dance holiday ads with a new number that outdoes the classics in the form of a vibrant holiday cheer. But they’ve outdone themselves further by creating some online buzz with a friendly cheer off competition taking place between its many stores all over the world who are creating, filming and uploading videos of their team’s cheers performed or all to see and vote on through YouTube. Check it out for yourself – but grab your pom-poms first. (http://www.youtube.com/user/GapStores)
• Samsung is using its presence on Facebook and Twitter to drive traffic to its special holiday promotion in which it’s giving away a new BEHOLD II mobile phone every hour and an LED TV every day until December 23 with its The Samsung Mobile Be A Winner Giveaway campaign (http://game.beawinnergiveaway.com/?INT=us_home_subbanners_pos4_1201_behold).
It’s not the first time the electronics company has embraced social media willingly. Its Four Seasons of Hope essay contest has been garnering attention for collaborating with corporate partners such as Microsoft, Best Buy and DirectTV as well as top professional athletes like New York Giants quarterback Eli Manning to award over $1 million in electronics to K-12 schools in the U.S. (http://pages.samsung.com/us/4seasons_hope/education.jsp). Now that would be something wonderful for any school to find in its stocking this holiday season.
• Oh, and did you hear Jolly Old St. Nick himself – that’s right, Santa Claus – doesn’t just bellow and giggle. He tweets now, too. No longer content to allow his fans to follow him at his Santa’s Village website anymore, he’s joined the many voices of Twitter and offers up many more descriptive, up to the minute status reports about his journey. Well, technically it’s from one of his elves but we hear that he merely transcribes. In case you just wanted to make sure he can find your house. (http://twitter.com/noradsanta)
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